From the desk
Dear friend,
If you’ve ever been interested in learning about Foreclosure and Short Sale Investing, then this letter is for you. You are cordially invited to attend my all-new Boot Camp: SHORT SALE 360 X. This is an extremely rare opportunity to join me and my talented Short Sale team as we lead discussions, lectures, workshops, and seminars covering every aspect of the Short Sale process in Step-By-Step Detail. With our help, you’ll learn everything you need to know to begin an exciting, rewarding career in the field of Pre-Foreclosures and Short Sales Investing
My name is James Bayfield, and I am one of America’s leading Pre-Foreclosure and Short Sale experts. I have completed hundreds of Short Sales, and I’ve earned a few dollars in the process!
I got my start in real estate in 1999, when I was laid off from my corporate job. This could have been a devastating development, but fortunately my spiritual teachings and understanding had taught me that every negative that came into my life brought with it an opportunity to learn and profit. I was happy to be laid off because I was prepared to move on to a new venture. I studied, I read many books, I took lots of classes, I did everything I could to ready myself for the new career I had set my sights on: Real Estate.
Despite my positive attitude, it was a difficult time for me. I had no money, and I had already practically ruined my credit rating by not paying back student loans on time. (Back then, I didn’t realize how important it was to have a stellar credit rating.) But I persevered, began to work as a real estate agent, and eventually found and mastered my perfect niche: Short Sales.
As a result of specializing in this small niche of real estate investing, I was able to buy both a Mercedes and a Cadillac Escalade, build my own custom home with all the features that I’d always wanted, buy an office building, hire staff . According to my accountant, my equity from Short Sales for the past three years totals over $5,000,000! Think about that: one MILLION DOLLARS in only three years! That’s the power and possibilities of Short Sales.
A Short Sale is a means for the Mortgager and Mortgagee to avoid the costly, painful process of Foreclosure in a way which benefits both parties. The homeowner will walk away without the devastating effects of a Foreclosure and the lender will receive a greater percentage of the amount due than it would if it pursued a Foreclosure. So what is a Short Sale?
Essentially, a Short Sale is an agreement between the lender and homeowner which states that the lender will accept a lesser amount than is owed. The homeowner then sells the property, at a lower price than the amount owed, and turns over the proceeds to the lender. As a result, the lender receives a sizable portion of the money due to it, and the seller avoids the stigma and damage to his credit score which accompanies a Foreclosure.
In recent years, I have begun to redirect my efforts towards teaching and mentoring. I’ve realized that while I still love the Short Sale game, my true passion is passing my knowledge onto others, helping them to experience the same level of success that I have been fortunate enough to achieve.
Usually, I take on only a few students at a time. But every so often, I organize a live-training boot camp to maximize the number of individuals I can reach out to. This is a chance for people from all across the country to come together and learn everything they’ve always to know, everything they need to know, about Short Sales and how to profit from them. Before you leave, you’ll have received so much information that you’ll be an undisputed expert, ready to begin an exciting new career in Short Sales.
Short Sales are one of the most profitable forms of real estate investment, and there has never been a better time to join the growing network of Short Sellers throughout the country. With the right tools and the right information, you’ll be prepared to experience the business success you’ve always dreamed of.
But in order to fully appreciate the advantages of Short Sales, and why now is such a great time to become a part of this exciting field, it is first necessary to understand exactly what Short Sales are and how they work.
A Short Sale is, essentially, a compromise between the lender and a homeowner which prevents Foreclosure. It becomes an option when the homeowner owes more money on his mortgage than the property is currently worth on the open market. In a Short Sale, the Short Seller agrees to buy the home at a reduced price and the homeowner agrees to hand all of these proceed over to the lender in exchange for the lender forgiving the remainder of the homeowner’s debt.
So say, for example, that a homeowner owes $297,000 on his mortgage for a property which, after repairs and renovations, would be worth $317,000 but is currently valued at $247,000 on the open market. He’s fallen behind on his payments and is in danger of Foreclosure, but he can’t simply sell the property because then he would still owe the lender $50,000—plus, there isn’t enough time to sell the property on the open market before the Foreclosure is finalized. That’s when the Short Seller enters the picture. He reaches an agreement between the homeowner and the lender in which he buys the home for $217,000, and agrees to give the homeowner $3,000 cash at the end of the sale. The homeowner turns the rest of the money over to the lender and the lender forgives the remainder of the mortgage
In this way, each party benefits. The homeowner must give up his home, but he receives cash compensation to help him stay afloat. More importantly, he will not have a Foreclosure recorded on his Credit Report, a blemish which would drastically damage his Credit Score and make it difficult for him to receive approval for a future mortgage.
The lender also benefits. It recovers a significant portion of the money it is owed, whereas a Foreclosure would result in a total loss of the remainder of the mortgage. Of course, eventually the lender would presumably resell the home and recover a portion of what it was owed. However, the lender would not earn any money in the interim period, and would actually lose money as it pays to maintain the property’s condition. More significantly, the actual process of Foreclosure is a costly one for lenders. They must spend lots of money and their employees must spend hundreds of hours filing the proper paperwork with the courts and other concerned parties, following up on their claims, announcing and arranging the public auction of the property, and so on. A Short Sale allows the lender to avoid all of this costly and unwanted work while reclaiming a significant portion of the mortgage payment—a very positive outcome from the lender’s perspective.
And then there is the Short Seller. At the end of the Short Sale, the Short Seller will have acquired a property at a sizeable discount. What the Short Seller does with that property is entirely up to the individual. Some Short Sellers focus on flipping houses—quickly trying to resell the properties for a modest profit. Others renovate and refurbish, hoping that their effort will be rewarded by a greatly enhanced sale price. And still others hold onto the properties and become landlords, renting them out to tenants and charging monthly rent.
Whichever path the Short Seller chooses, Short Sales offer the opportunity for substantial profit. They are one of the most lucrative forms of real estate investment. An effective Short Seller can easily earn over $25,000 on a single Short Sale, and can complete over 10-15 Short Sales in a year!
This is truer now than it has ever been before. While the recent downturn in our nation’s economy has had an undeniably distressing effect on our country as a whole, it has actually produced conditions which are ideal for Short Sales. As more and more homeowners fall behind on their mortgages, the opportunities for Short Sales dramatically increase. While it is certainly unpleasant to prosper off of others’ misfortune, the simple fact of the matter is that the depressed economy has resulted in a NEED for Short Sales. Without Short Sales, the housing market would be devastated by an overflow of Foreclosures. Short Sales prevent Foreclosures, and therefore help to stabilize the market.
But despite sounding relatively simple and straightforward, the actual process of arranging and securing a Short Sale is actually quite complicated. It involves many steps, lots of paperwork, and the careful treatment of both the homeowner and the lender. It is not an undertaking which any novice should attempt without professional guidance.
To give you a better idea of the work involved, I’ll now provide a brief synopsis of the Short Sale process.
First, the Short Seller must locate potentially viable properties. However, it is not enough to simply find properties—the Short Seller must then carefully evaluate each. This is one of the most important steps in the Short Sale process, for it is disastrous to spend the time and effort required for the completion of a Short Sale on a property which will not yield a worthwhile profit.
After the Short Seller has decided to move ahead with a given property, he must begin working with the homeowner. This a multi-part step which involves inspecting the property along with the homeowner, going over the homeowner’s financial situation, arranging to acquire the deed, and beginning to file the necessary paperwork. All the while, the Short Seller must be careful to strike the correct tone: authoritative but not demanding, polite but not detrimentally sociable. It is a difficult balance to find, and there are many potentially damaging mistakes which a Short Seller can make which will ruin the chances of success for the Short Sale.
On the opposite side of the Short Sale is the lender. After he has completed his arrangements with the homeowner, the Short Seller must begin to negotiate with the bank. This includes creating a Short Sale package containing numerous documents. Additionally, the Short Seller must make his initial offer. Determining the proper amount to propose is a crucial moment in the Short Sale process, one which requires experience and finesse. If this initial offer is not accepted, which is common, and then the Short Seller must negotiate further with the lender, attempting to reach a satisfactory compromise.
Once a deal has been agreed upon, the Short Seller must then produce the funds required to complete the sale of the property. This is one of the steps which inexperienced Short Sellers most frequently mishandle, and which can utterly derail what would otherwise be a successful Short Sale. There are several different means of acquiring the funds needed for a Short Sale, and it is extremely important for a Short Seller to be aware of all of them.
Finally, once the home is the property of the Short Seller, he must know how to make a profit. Assuming he intends to sell the home, as is most commonly the case, he must know how to successfully market property, and how to maximize the sale value of a home. This step will inevitably have a major effect upon the overall success or failure of the Short Sale, and as such it is imperative that all Short Sellers be well aware of the intricacies of the real estate market from the standpoints of both buyers and sellers.
As you can see, Short Sales, while extremely worthwhile, require significant training in order to be successfully executed. That is what my newest seminar, SHORT SALE 360, is offering. It’s an opportunity to learn everything you need to know to try your hand at Short Sales. Whether you’re a real estate amateur or an established professional, an investor or property manager, an agent or a broker, an attorney, a title company officer, or anything else, this is your chance to learn how YOU can profit from Short Sales.
SHORT SALE 360 will feature lectures, workshops, and tutorials which will provide both broad overviews and in-depth training for all of the aspects of Short Sales. Even better, all attendees will receive access to extensive, one-on-one training from James Bayfield himself.
Additionally, each attendee will receive a complimentary Starter Package for FREE! Included in this package are:
That’s right! You’ll receive a FREE SHORT SALE MANUAL, as well as a Funding Report and Contact Manager Software, all compliments of James Bayfield once you sign up for SHORT SALE 360. This Starter Package will provide you with many of the tools you’ll need to successfully begin your Short Sale career.
But as great as these products are, they are nothing compared to the knowledge you’ll gain. Teaching is James Bayfield’s passion, and he is personally committed to providing as complete, productive an experience as possible to each one of his students. Bayfield is widely considered one of the country’s foremost experts on Short Sales and Pre-Foreclosures, and he is eager to share his experience and knowledge with up-and-coming Short Sellers. He’ll take you step-by-step through the entirety of the Short Sale process, covering everything you’ll need to know.
Overview
The day begins with a lecture-style, basic overview of Short Sales. Topics covered in this lecture will include:
After this broad overview, I will host a workshop which will delve deeper into the intricacies and specifics of Short Sales, focusing specifically on Evaluating Properties (Finding Properties will be covered in depth the next day, in regards to Marketing). Because of the time and monetary investment which every Short Sale requires, it is crucial for the Short Seller to exercise extreme care when choosing which Short Sales to pursue. The purpose of this workshop will be to give you the tools needed to choose your Short Sales wisely. Topics covered will include:
Next on Day 1, SHORT SALE 360 will feature a workshop designed specifically to prepare you to handle homeowners. This session will answer any questions you might have regarding homeowners, covering topics such as:
Prospects are serious about selling their home and will follow your lead throughout the Short Sale process. Suspects, on the other hand, are not fully committed to the idea of losing their home, and they will never feel comfortable with the Short Sale. Consequently, they will become a major obstacle preventing the completion of the Short Sale. In order to be a successful Short Seller, you must learn to classify homeowners so you can avoid suspects and work only with prospects. In this seminar, I’ll show you how.
Day 1 will also feature a tutorial on Negotiating with the Lender, one of the most important parts of the Short Sale process. You’ll receive an in-depth analysis of not only the basics of Short Sale Negotiation, but also all of the tips and tricks which I’ve developed over the course of my career to maximize Short Sale results. Topics covered will include:
Unfortunately, there are times when there is no way to successfully close a Short Sale. There are a variety of reasons why this may happen, and I will cover all of them in this workshop. Additionally, I’ll identify and analyze the numerous alternatives available to the Short Seller when this occurs—other means of delaying or stopping the Foreclosure. Methods and strategies discussed will include:
Lastly, Day 1 will include a discussion focusing on numerous important specifics and details which have not yet been addressed in detail, such as
Additionally, this will be your chance to ask questions of both myself and your fellow attendees. If there were any issues that you were hoping to learn about that have been left out so far, now you’ll be able to direct the conversation in that direction. By the end of Day 1, you’ll be nearing expert-level understandings of Short Sales.
On the second day of SHORT SALE 360, Marketing takes center stage. Marketing is one of the most crucial aspects of the Short Sale business, and yet it is surprisingly under-discussed by most Short Sale training programs. Over my years of work as a Short Seller, I’ve come to understand the true significance of Marketing, and that is why I will spend the vast majority of this day teaching you all of the tips, tricks, and techniques that I have mastered while becoming one of America’s leading Short Sale experts.
First, I will lead a general discussion/overview of the nature of Marketing in Short Sales. Topics to be covered include:
As well as the 3 M’s, which are:
After this broad overview, I will host a more in-depth Marketing workshop, focusing on the specific strategies and details which create a successful Marketing strategy. While the earlier discussion will have given you a greater understanding of the role and nature of Marketing and why it is so crucial to Short Sales, this workshop will provide the knowledge and tools you’ll need to actually create and execute your own Marketing campaigns. Questions and topics to be covered include:
I’ll show you a variety of advertisements, letters, messages, flyers, and other Marketing tools which I have used to great success in my Short Sale career, deconstructing each one to demonstrate exactly why it was effective and how you can use the same techniques for your own benefit. You’ll discover the appropriate length for each type, how to create the right tone, how to avoid warning words and terms, and the best ways to send out your newly created Marketing materials.
And throughout the Workshop, I’ll welcome any and all questions, encouraging you to create your own Marketing copy right then and there, which I will examine on a one-on-one basis. That’s right–you’ll have the opportunity to actually workshop your own preliminary Marketing strategies with me, right then and there!
“Finding Deals” Presentation
Next, I will give a detailed presentation of the various strategies you can use to find new deals, aside from traditional Marketing techniques. You see, it’s not enough to attract financially-troubled homeowners to approach you—you need to maximize your opportunities if you are going to thrive in the Short Sale business. In this discussion, I will identify and elaborate upon a number of different tactics, each one designed to increase the potential Short Sales available to you, and therefore increase your chances of succeeding in the Short Sale business.
SHORT SALE 360 will end with a final, open discussion, moderated by myself, which will give all attendees the chance to ask any final, unresolved questions and to share ideas and thoughts.
But even though the seminar is over, the advantages of SHORT SALE 360 don’t end there. I personally pride myself upon forming lasting relationships with my students, both personal and professional. I have always been a strong proponent of the concept of mentorship. If it were not for my mentors, I would not have enjoyed the business success that I have been fortunate enough to experience. And just as my mentors have helped me to achieve success, I am determined to help others to find that same path of business success. Once you attend my SHORT SALE 360 seminar, you’ll be able to call upon Citywide Properties and Equities, and me, James Bayfield, personally, well into the future. You can call and ask for advice, insight, and perhaps even a partnership. I have developed successful business relationships with many of my past students, and I would love to continue this tradition with you.
Considering the benefits of SHORT SALE 360, you’re probably thinking that this seminar will cost you somewhere between $5,000and $10,000 to attend. While that would probably be a reasonable price to charge, I am offering access to this exclusive seminar at the low cost of only $1497.00! And remember, that fee includes full access to every workshop, tutorial, and lecture, personal one-on-one training with me and other members of my Short Sale team, and my personal mentorship well into the future! Plus, you’ll receive the Starter Package, including the Funding Report, Contact Manager Software, and a FREE SHORT SALE MANUAL , all at no cost whatsoever!
SHORT SALE 360 is an incredibly valuable opportunity for anyone who’s ever considered entering the world of Short Sales. If you are one of those who have always thought about beginning an exciting career as a Short Seller, now is your time to ACT. Attend SHORT SALE 360 and discover what thousands of Short Sellers across the nation already know: that Short Sales offer an incredible opportunity for anyone willing to invest the time and effort to learning the business. There are MILLIONS OF DOLLARS to be made through Short Sales. It’s time for you to claim your portion.
See you at the event.
James Bayfield
Short Sale 360 X Training Academy
P.S. Bring a friend at half price.
P.S.S Bring two friends get an extra 10% of the regular price.